Latest Football Meets Crypto: Tether Invests in Juventus, Sending Fan Token Soaring in Cryptocurrency

Cryptocurrency news 2025-02-15T00:12:51.459+02:00 F r i d a y , 1 4 / 0 2 / 2 0 2 5 | 2 2 : 1 2 G M T by Jared Kirui The Juventus fan token surged by 180% before slightly retracting following the news. Tether has been expanding beyond stablecoins, reporting $13 billion in profits last year and investing in AI, payments, and energy. Tether Juventus FC, one of Italy’s most iconic footballclubs, found an unexpected backer in the cryptocurrency space. Tether,the issuer of the $140 billion stablecoin USDT, has acquired a minority stakein the club, signaling a broader expansion into sports investments. The announcement sent Juventus shares climbing andsparked a dramatic rally in the club’s fan token, highlighting growingintersections between crypto and traditional industries. Tether’s Investment Sparks Market Reaction Tether’s investment arm, Tether Investments, confirmedits strategic stake in Juventus on Friday. The club’s shares, traded on theItalian stock exchange, jumped 2.5% following the news, Coindesk reported. Meanwhile, the Juventus fan token (JUV) saw anexplosive 180% surge in minutes before pulling back slightly, according toCoinGecko data. Tether’s CEO, Paolo Ardoino, emphasized the company’s vision ofintegrating digital assets and emerging technologies into the sports industry. Juventus has long been controlled by theAgnelli family, with Exor, their investment firm, holding a dominant 64% stakein the club. Notably, Exor did not sell any shares to Tether. The football giant has faced significant financialhurdles in recent years, raising nearly €900 million from shareholders acrossthree cash calls to stabilize its balance sheet. The club reported a €200million loss in the last financial year ending June 30. Tether’s Expanding Investment Tether has moved far beyond its core stablecoinbusiness, reporting $13 billion in profits last year. The company has been now aggressively expanding into artificial intelligence, payments , and energy. The Juventus stake marks another step in diversifyingits investment portfolio. The deal also arrives amid Juventus’ efforts torecover from a turbulent period. After dominating Serie A for nearly a decade, the clubwas reportedly hit by an accounting scandal related to player trading andsalary payments, leading to a ban from European competitions last season. Currently ranked fifth in Serie A, Juventus is alsocompeting in the Champions League knockout phase against PSV Eindhoven. Thesports industry has increasingly embraced cryptocurrency firms as sponsors andinvestors. Fan tokens, blockchain partnerships, and crypto-backedsponsorships have become common in football. Tether’s stake in Juventusreinforces this trend as digital asset firms seek mainstream exposure throughhigh-profile sports ventures. Juventus FC, one of Italy’s most iconic footballclubs, found an unexpected backer in the cryptocurrency space. Tether,the issuer of the $140 billion stablecoin USDT, has acquired a minority stakein the club, signaling a broader expansion into sports investments. The announcement sent Juventus shares climbing andsparked a dramatic rally in the club’s fan token, highlighting growingintersections between crypto and traditional industries. Tether’s Investment Sparks Market Reaction Tether’s investment arm, Tether Investments,  » …

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